Petshionista
Every pet deserves comfortable protection
PROJECT GOALS
Petshionista is a company that makes contemporary clothing and accessory lines for dogs and cats. Carrying beautifully designed and functional clothes, its company motto is that every pet deserves comfortable protection. It provides a fashionable appearance and gives extra warmth and prevention from overdrying the pet’s skin. The products are made with lightweight, soft, and high-quality materials for the best fit in various shapes and sizes. They are perfectly made to provide a fashionable look and protective function.
The goal is to successfully show the company's adorable and quality products with an attractive packaging system so that pet partners can enjoy themselves along with their best friends. The branding includes market research, naming, logo/ brand mark/ typography creation, lookbook design, package collateral, social media mockups, and advertising.
TARGET AUDIENCE
Targeted for pet lovers who like to dress up their pets and give extra protection. Ages range from their 10s~60s, they are savvy online shoppers and Netflix watchers. Individuals who know what they want with their lives and like to have fun. They tend to get influenced by others and often share their feelings and thoughts via various online platforms. Visually sensitive and enjoys companionship and charity. They are into Scandinavian design, simple and relaxing, but also want quality and a bit of show-off.
BRAND DRIVERS
Fashionable
Functional
Active
Whimsical
Adorable
Petshionista
"I guess I wouldn't mind wearing one of these..."
LOGO DEVELOPMENT PROCESS
The company is named to represent pet + fashion. The logo consists of a dog and clothing in one symbol, adding a bit of hand-drawn elements to give playfulness and show handmade quality. The vibrant and cheerful color palette and geometric, strong, and modern-looking typefaces help demonstrate the active and happy lifestyles that cherish companionship with pets.
Dachshund is used for dog silhouettes +
Hand-drawn lines representing handmade clothing +
Company name in sans-serif typeface with strong and round touch
BRAND APPLICATION
